Recently though my Facebook feed has been filled with adverts for another Craft Beer Subscription Club, this one being Flavourly.com. There have been a couple of things that have drawn me to this club, one being the fact that they also have a Deluxe Food club which is perfect for Liz (and her blog The Greedy Lobster). The second thing that drew me to them was the offer that I could not refuse...a trial box of 4x beers for only £1 including delivery...yes you read that correctly, £1!!!....so I signed up!
Upon writing this blog I find it difficult to discuss any differences between the two clubs, on receiving my first box I opened up a small selection of 'winter' beers. As we are approaching Christmas I opted for the 'dark' beer box...I would normally go for mixed, however I had no bottles of stout in the bar...this has now changed.
The box also contained a couple of snacks from graze.com and information about my beer (more on the beer itself on my next blog). Upon reading the information given I realised that this company had a great story. The founder first came up with the idea after noting that his father, a small business owner, was struggling to get his product distributed...the foodies box was born, helping get small batch products out to customers across the country. Following this, and Ryan's love of beer, the craft beer club began. On talking about setting up his company, Ryan stated that 'theres only so much fizzy bronze-coloured water one man can endure'.....which many of us real ale & craft beer lovers will definitely relate to...I know I do!Whilst reading the information I suddenly realised that I had seen this company before, they were on Dragons Den (the best part of the company's story if you ask me!). I seem to remember that although they failed in getting an investment from a Dragon, their company had a great PR boost...at the time Liz & I were actually going to order the foodies box but at that time the website had crashed due to all the internet traffic following Dragon's Den.
Another thing to note about Flavourly, as it is a random box of small batch brews, subscription boxes can sometimes be unpredictable and leave you with a sour taste (if you dont like sour beer!). So on their website they have a Brewstore, which is simply an online store...the benefit of this is that if you find a beer in your box that you love, there is a one-stop place to order it. The average that I have seen is about £2.25 a bottle...more expensive than the supermarkets (and for 330ml bottles), but for small batch brews that are hard to find it is a price that us craft beer lovers should be prepared to pay so that we are not just stuck with the big breweries.With these beer subscription clubs it is important to remember that they are small businesses, supporting small breweries...so when you look at the cost, approx £24 for 8 beers, it is not a bad price...as I would hope that the beer you will receive will be brews not found in the local supermarket! A lot of people will use the intro offer and cancel...which after my problem with my last beer club this was tempting. However, the beauty of Flavourly is that you do not have to take a delivery every month...so until my 'stock' dries up I will be receiving a box every 3 months, this makes sure I can still spread my beer budget across beer club, my local craft beer shop and the pub!
If you are not currently part of a Craft Beer Club then follow this link for a discount off of your first box, very similar to Beer52 in terms of what you receive and how you order, but it is definitely worth it!
-Sam
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